Funnel Journey P&L Tracker
Edit blue values → all calculations update automatically → track your funnel from ad budget to net profit.
Gross Profit
₹29,891
Revenue ₹38,891 − Spend ₹9,000
ROAS
4.32x
Margin
76.9%
Monthly Profit
₹29,891
📦 Product & Pricing
₹
Start with ₹299–₹999 for cold traffic
₹
Keep at 40–60% of core price
%
Typical: 20–30%
₹
Can be 1.5–3× of core price
%
Typical: 8–15%
💰 Ad Spend & Budget
₹
Start with ₹300/day minimum
d
30 days = 1 month
₹9,000
📊 Ad Performance
%
>1% good, >2% great
%
Good: 20–30%
%
Good: 10–20%
🔄 Funnel Conversion Journey
765
92
3.1 / day
💵 Revenue Breakdown
₹27,448
₹6,862
₹4,581
₹38,891
📈 Key Business Metrics
₹424
₹11.76
₹98.04
🏆 Profit & Loss Summary
₹29,891
4.32x
332.1%
76.9%
₹996 / day
₹29,891
Funnel Drop-off
Log scale so smaller stages stay visible.
Revenue Split
🔍 Bottleneck Diagnosis
CTR Check: OK
CTR below 1% means your ad isn't grabbing attention
LPCR Check: OK
Below 15% means your page isn't converting visitors
CCR Check: OK
Below 8% means checkout friction is high
AOV vs CPS: PROFITABLE — AOV > CPS
If CPS > AOV, you lose on every sale
ROAS Check: OK — ROAS > 1
ROAS must be >1 to break even